ATC Students Complete Marketing Projects

Level 3 Seniors in Mrs. Vicky Castle’s Promotional Applications & Media class have recently completed the Promotions Unit in Marketing which included the Visual Merchandising and Display chapter.  As a culminating activity, in-person seniors were paired up to create a visual display to promote a movie of their choice.  ROL students were able to complete the project using a tri-fold display.  Along with the project, students had to complete a form that indicated how they manipulated the artistic elements in their display, such as the use of lines, colors, shapes, direction, texture, proportion, balance, motion, and lighting.  At the completion of the project, various employees in the building used a teacher supplied rubric to score each display in order to choose an overall winner. 

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